Nude by Nature - Brand relaunch

Brand Relaunch | Packaging, Campaign, Content & Photography Systems

Nude by Nature undertook a full brand relaunch to coincide with their new packaging design.

I led the creative from early concept development through to execution, shaping a cohesive visual world that could scale across packaging, photography, advertising, digital and film.

Creative Direction & Concept

The initial focus was on developing a clear creative idea and photographic language that Nude by Nature could truly own - something distinctive, contemporary and grounded in the brand’s ethos; to empower everyone to embrace their natural beauty through high-performance products crafted with clean, ethically sourced ingredients. Uniquely Australian and cruelty free. The aim was to create a visual system that felt premium and modern, while remaining accessible and recognisably Nude by Nature.

Photography & Content Systems

I art directed both still life and talent photography across studio and location shoots, working closely with stylists, photographers, hair and make-up artists, set designers, casting and modelling agencies, designing a photographic language that could be consistently applied across future campaigns, content and retail executions.

Campaign, Digital & Film

The creative was extended across print and digital advertising, a website redesign and a brand video. I partnered closely with copywriters to ensure tone, messaging and visual storytelling worked together cohesively across all channels.

Collaboration & Delivery

Throughout the project, I worked collaboratively with internal brand teams and external partners, managing budgets, timelines and production logistics while maintaining creative quality and consistency. The result was a unified brand relaunch that brought packaging, campaign and content together into a single, coherent expression of the brand.

Concepts.