I’m a Design Director working at the intersection of brand, campaigns and content systems, with a long-standing focus on retail, beauty, fragrance and fashion.

Design, for me, is both problem-solving and storytelling. It’s how people feel a brand, not just how it looks. I’m interested in work that’s grounded in strategy but led by taste, where ideas are clear, considered and culturally relevant.

I’ve spent much of my career shaping and delivering creative across digital, eComm and physical retail, collaborating closely with marketing, content, buying and retail teams to translate business objectives into design-led outcomes. I value clarity, strong systems and thoughtful execution, and I’m comfortable leading work from early concept through to delivery at scale.

Clients and brands I’ve work on include: Amazon UK, Marks & Spencer UK, John Lewis & Partners (UK), David Jones, Myer, Woolworths, Nespresso, Nude by Nature, Just Jeans, Big W, Toys R Us, and Paspaley Pearls.

I’m drawn to values-led, people-centred environments where creativity, inclusion and integrity genuinely guide decision-making. That perspective shapes how I work with teams, how I approach leadership, and the kinds of projects and brands I choose to be part of.