Dolly Parton Wines - Launch

Creative ideas for content, animation that was rooted in Dolly’s unique style and the new wine label design.

Included: Concepts that would centre on Dolly as well as concepts that didn’t have Dolly.
Storyboard: I concepted the ideas and wrote the copy.

Campaign concept ideas if Dolly wasn’t available or if the client couldn’t afford to photograph her.

Set design and prop moodboard for Nashville teams. Our team had to work remotely with Dolly’s creative team.
I designed Dolly’s ‘living room’ set with dimensions, floorplan, propping suggestions. Areas to enable lighting to look both realistic and to be flattering to our larger-than-life talent.

I concepted digital animations that could use any photography that was done.
I put together briefs for Dolly’s fashion and hair and makeup teams, suggesting clothing that would work in two scenarios.
I put still life photographic briefs for the still life photographer as well as the videographer.

Came up with some more storyboard ideas, including one for Mardi Gras.