Nude by Nature

Nude by Nature is an Australian mineral makeup brand that is cruelty free and uses all natural ingredients. They had redesigned their packaging and wanted to relaunch the brand with a uniquely Australian feel.

The concepts were derived from nature to promote natural, flawless beauty. Nothing says uniquely Australian like the outdoors and white sand dunes, fresh air and crystal water were the basis of the creative. The headline/s ‘Be Authentic, Be Natural, Be You’ was to differentiate the brand as celebrating freedom and individuality from an already crowded market aimed to hide flaws.

The concept comprised of advertising, video and a website redesign.